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Marketing Executives From JPMorganChase, Snowflake, e.l.f. Beauty, PepsiCo and NFL to Speak at...
Variety will host its Future of Brand Summit presented by Acxiom on Oct. 7 in New York. The half-day event and cocktail reception will convene the industry’s most influential executives, marketers, creatives and cultural leaders to explore how brands are breaking through in today’s...
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Sony and Disney Marketing Execs on Collaborating With Influencers and Leaning Into TikTok’s...
Variety and TikTok held the third annual Variety Culture Catalysts Dinner on Tuesday evening to celebrate marketers across film and television. The night opened with a warm welcome from Dea Lawrence, Variety’s chief operating and marketing officer, followed by remarks from TikTok’s...
UTA Set to Boost Banijay???s Branded Content Arm
United Talent Agency (UTA) has signed content creator Banijay Entertainment. The agency will serve as marketing consultant and talent representative for Banijay Branded Entertainment (BBE), the group’s specialized division focused on brand-funded content. BBE, launched in November 2023, aims...
UTA and MediaLink Go Big on Digital Creators, Gen Z Marketers at Cannes Lions as New Leaders Take...
UTA and MediaLink are making a splash on the Croisette at Cannes Lions with a big presence that will focus on the growing clout of social media creators, understanding Gen Z and the importance for top-tier brands of being a part of big pop culture moments. The expansive MediaLink Beach installation...
CBS Has New Match for Taylor Tomlinson: A Pack of B-to-B Advertisers (EXCLUSIVE)
Taylor Tomlinson has proven herself to be a big draw among younger crowds and those savvy with social media. Now CBS hopes the new ???After Midnight??? host will have similar appeal with a decidedly niche sector: B-to-B advertisers. The network is trying to develop partnerships with a cluster of...
Disney Touts its Tech Stack ???Built Intentionally for Streaming,??? Reveals D23 Expo Expansion...
LAS VEGAS – The Walt Disney Co. showcased its investments in cutting-edge advertising technology on Wednesday at the Consumer Electronics Show, with top executives talking up the company’s enhanced ablity to serve marketers across linear and streaming platforms around the world....
Industry Leaders Discuss State of Streaming in 2024, How to Adapt to ???Today???s Consumer???
When asked to summarize his thoughts on streaming in 2024 with just one word, Joe Cady???executive vice president of advanced advertising & partnerships at NBCUniversal???used “democratization.” “The application of data for targeting and measurement, together with automation,...